The Vertical Diet

• ONLY ONE INGREDIENT: 100% Grass Fed Pure Whey Protein with zero additives. Naked Whey no artificial sweeteners, flavors, or colors and is GMO-Free, No rBGH or rBST, Soy Free and Gluten-Free.
• ALL NATURAL WHEY: Our Grass Fed Whey is sourced from small dairy farms in California to bring you a non-denatured whey packed full of essential amino acids, clean protein and glutathione.
• MAXIMUM NUTRITION: 25g of Protein, 2g of Sugar, 3g of Carbs, 120 Calories, and 5.9g of BCAAs (branched-chain amino acids) per serving.
• COLD PROCESSED: Unlike most whey protein powders, Naked Whey is cold processed to ensure zero contamination from chemical detergents (no acid or bleach), synthetic additives, or heavy metals, and this maintains important naturally occurring growth factors.
• THE PERFECT WORKOUT PARTNER: Create pre and post workout whey shakes, smoothies and recipes to take your muscle gains and recovery to new heights.

Human society evolves. Change in technology, language, morality, and society is incremental, inexorable, gradual, and spontaneous. It follows a narrative, going from one stage to the next, and it largely happens by trial and error—a version of natural selection. Much of the human world is the result of human action but not of human design: it emerges from the interactions of millions, not from the plans of a few.

Drawing on fascinating evidence from science, economics, history, politics, and philosophy, Matt Ridley demolishes conventional assumptions that the great events and trends of our day are dictated by those on high. On the contrary, our most important achievements develop from the bottom up. The Industrial Revolution, cell phones, the rise of Asia, and the Internet were never planned; they happened. Languages emerged and evolved by a form of natural selection, as did common law. Torture, racism, slavery, and pedophilia—all once widely regarded as acceptable—are now seen as immoral despite the