Win Bigly: Persuasion in a World Where Facts Don't Matter
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In 1831 Alexis de Tocqueville, a young French aristocrat and ambitious civil servant, set out from post-revolutionary France on a journey across America that would take him 9 months and cover 7,000 miles. The result wasDemocracy in America, a subtle and prescient analysis of the life and institutions of 19th-century America. Tocqueville looked to the flourishing deomcratic system in America as a possible model for post-revolutionary France, believing that the egalitarian ideals it enshrined reflected the spirit of the age and even divine will. His study of the strengths and weaknesses of an evolving democratic society has been quoted by every American president since Eisenhower, and remains a key point of reference for any discussion of the American nation or the democratic system.
This new edition is the only one that contains all Tocqueville's writings on America, including the rarely-translated Two Weeks in the Wilderness, an account of Tocqueville's travels in Michigan among the Iroquois, and Excursion to Lake Oneida.
For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
Which is more dangerous, a gun or a swimming pool?
What do schoolteachers and sumo wrestlers have in common?
How much do parents really matter?
These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head.
Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more.
Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.
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