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Adidas Shares Crash After World Cup Spending Fuels Earnings Miss
Adidas Shares Crash After World Cup Spending Fuels Earnings Miss
Adidas shares crashed the most on record in Europe after outsized World Cup marketing spending weighed on second-quarter operating profit, overshadowing stronger-than-expected tournament-related sales.
Profit totaled 574 million euros for the quarter ending in June, missing the 616 million euro estimate of analysts tracked by Bloomberg, as an additional 212 million euros in spending offset strong sales growth and disappointed investors seeking better margin expansion.
The German sportswear maker generated 1.5 billion euros in sales, with jersey sales quadrupling and ball sales...
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Herbert Wertheim Alicia Devine/USA TODAY Network/Reuters
The Journal reports:
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