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Adidas Shares Crash After World Cup Spending Fuels Earnings Miss

Adidas Shares Crash After World Cup Spending Fuels Earnings Miss Adidas shares crashed the most on record in Europe after outsized World Cup marketing spending weighed on second-quarter operating profit, overshadowing stronger-than-expected tournament-related sales. Profit totaled 574 million euros for the quarter ending in June, missing the 616 million euro estimate of analysts tracked by Bloomberg, as an additional 212 million euros in spending offset strong sales growth and disappointed investors seeking better margin expansion. The German sportswear maker generated 1.5 billion euros in sales, with jersey sales quadrupling and ball sales...
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Mar 3, 2026 / Dave DeCamp
Sen. Blumnethal Says He’s ‘Fearful’ Trump Will Put ‘Boots on the Ground’ in Iran
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Jul 20, 2026 / Tyler Durden
Is China Sabotaging America's Data Centers?
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Aug 13, 2026 / Tyler Durden
​​​​​​​"Abolish NYSE Stock Exchange," Says China-Based Hasan Piker Producer, Mamdani Campaign Alum
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