The Rational Optimist

• ONLY ONE INGREDIENT: 100% Grass Fed Pure Whey Protein with zero additives. Naked Whey no artificial sweeteners, flavors, or colors and is GMO-Free, No rBGH or rBST, Soy Free and Gluten-Free.
• ALL NATURAL WHEY: Our Grass Fed Whey is sourced from small dairy farms in California to bring you a non-denatured whey packed full of essential amino acids, clean protein and glutathione.
• MAXIMUM NUTRITION: 25g of Protein, 2g of Sugar, 3g of Carbs, 120 Calories, and 5.9g of BCAAs (branched-chain amino acids) per serving.
• COLD PROCESSED: Unlike most whey protein powders, Naked Whey is cold processed to ensure zero contamination from chemical detergents (no acid or bleach), synthetic additives, or heavy metals, and this maintains important naturally occurring growth factors.
• THE PERFECT WORKOUT PARTNER: Create pre and post workout whey shakes, smoothies and recipes to take your muscle gains and recovery to new heights.

Which is more dangerous, a gun or a swimming pool?

What do schoolteachers and sumo wrestlers have in common?

How much do parents really matter?

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. 

Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. 

Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.