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Who's Winning China's Sportswear Battle? UBS Say It's Not Nike

Who's Winning China's Sportswear Battle? UBS Say It's Not Nike Greater China accounts for about 13% of Nike's revenue and 15% of Adidas', making the world's second-largest economy a major competitive battleground for both clothing brands.  A new UBS note highlights a widening divergence, with Adidas gaining market share as Nike's turnaround struggles to gain solid traction. UBS retail analyst Jay Sole wrote Monday that Adidas continues to outperform Nike in China, citing an industry expert who highlighted Adidas's stronger locally tailored products and marketing. Nike, meanwhile, faces weaker product momentum woes,...
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Sep 2, 2026 / Tyler Durden
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