Article
"Fibermaxxing" Craze Forces Big Food into Reformulation Cycle
"Fibermaxxing" Craze Forces Big Food into Reformulation Cycle
BNP Paribas analysts say Gen Z's growing awareness of healthy, high-protein, high-fiber diets is accelerating a reformulation cycle across the Big Food industrial complex, as manufacturers race to make products more appealing to the youth and those on GLP-1 weight-loss drugs.
In a report titled "Fiber Is the New Protein,” BNP analyst Joan Lim said the protein craze ignited by GLP-1 adoption has been coined "fibermaxxing," as younger consumers seek food products promising satiety, digestive health and weight-management benefits.
Consumer research firm Nielsen shows protein-rich categories have...
aboutLiberty Portal
Liberty Portal is your gateway for free markets and free thinking. We aggregate open-sourced content to promote and popularize important people and lessons within the liberty movement.
suggested
Jun 21, 2026 / Tyler Durden
Feminists Are Increasingly Joining "Witchcraft Communes" To Fill The Spiritual Void
Feminists Are Increasingly Joining "Witchcraft Communes" To Fill The Spiritual Void
In the past 70 years, the subject of the Salem Witch Trials has been hijacked by the political left as a historic example of the authoritarian nature of the "patriarchy". Arthur Miller used the trials as an allegory for "anti-communist hysteria" in his famous 1953 play, The Crucible. As we now know, however, Joseph McCarthy was mostly right when he warned about an insidious and organized Marxist takeover of America's social and educational institutions.
A more nuanced historic analysis shows that...
Read more
Mar 24, 2026
Sabrin in WSJ: America Has a G-Man-Made Affordability Crisis
The problem reaches beyond subsidies, mandates and regulation.
Read more
Aug 9, 2026 / Tyler Durden
Globalism Must Be Vanquished
Globalism Must Be Vanquished
Authored by J.B. Shurk via American Thinker,
Today’s internationalists were yesterday’s imperialists...
Some politically charged words become part of our common vocabulary almost overnight. “Globalism” is a timely example. Ten or fifteen years ago, calling someone a “globalist” didn’t have much effect. Today, it is well understood as a pejorative that highlights someone’s allegiance to international institutions over those created within a nation state.
Although the term has been used in various academic circles for more than a century, it didn’t become part of our common political parlance until anti-Establishment conservatives in...
Read more




