"Fibermaxxing" Craze Forces Big Food into Reformulation Cycle

"Fibermaxxing" Craze Forces Big Food into Reformulation Cycle BNP Paribas analysts say Gen Z's growing awareness of healthy, high-protein, high-fiber diets is accelerating a reformulation cycle across the Big Food industrial complex, as manufacturers race to make products more appealing to the youth and those on GLP-1 weight-loss drugs.  In a report titled "Fiber Is the New Protein,” BNP analyst Joan Lim said the protein craze ignited by GLP-1 adoption has been coined "fibermaxxing," as younger consumers seek food products promising satiety, digestive health and weight-management benefits. Consumer research firm Nielsen shows protein-rich categories have...