Parents Are Paying Thousands For Sorority Rush Coaches

Parents Are Paying Thousands For Sorority Rush Coaches SAAS is starting to mean sororities as a service. Parents are spending thousands of dollars on consultants to help their daughters navigate sorority recruitment at major Southern universities, turning rush into a process with its own coaches, preparation packages and, in some cases, five-figure services, according to Bloomberg. The consultants advise prospective new members, or PNMs, on what to wear, how to introduce themselves, which photographs to remove from social media and how to handle conversations during recruitment. Some help prepare résumés and introductory...