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Cracker Barrel Dumps CEO After Woke Logo Fiasco
Cracker Barrel Dumps CEO After Woke Logo Fiasco
Shares of Cracker Barrel Old Country Store have yet to fully recover from outgoing CEO Julie Masino's brief "woke" rebranding effort last year. The family-dining chain quickly restored its iconic "Old Country Store" logo and nostalgic aesthetic. Still, the failed overhaul now appears to have cost Masino her job after exposing a serious failure of brand stewardship.
The Cracker Barrel controversy began on Aug. 18, 2025, when the company published a simplified logo that removed the "Old Timer" and barrel, sparking an...
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