Article
ASU Just Made 'Influencing' A College Major
ASU Just Made 'Influencing' A College Major
Authored by Steve Watson via Modernity News,
Arizona State University has decided the path to success runs straight through TikTok dances, personal branding, and "strategic storytelling."
The school's Walter Cronkite School of Journalism and Mass Communication is now offering a full Bachelor of Arts in Content Creation, explicitly designed to turn students into influencers who can "thrive in the rapidly evolving creator economy."
The program's description states that students will learn content planning, video and podcast production, global perspectives, and personal branding. They will analyze performance...
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