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Apple Intelligence Fails To Ignite "Upgrade Activity," UBS Says
Apple Intelligence Fails To Ignite "Upgrade Activity," UBS Says
Apple Intelligence is not yet moving the needle or exciting the customer base the way Wall Street had expected when analysts pitched AI as the spark for a new iPhone upgrade supercycle. That narrative continues to sputter.
UBS analysts, citing their latest Evidence Lab survey of more than 7,500 smartphone users across five major markets, found that Apple's AI features are "not driving upgrade activity," with the share of respondents saying they would upgrade sooner for Apple Intelligence falling to about...
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