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Amazon Prime Day Household Spending Underwhelms, Survey Finds
Amazon Prime Day Household Spending Underwhelms, Survey Finds
The massive four-day shopping event for Amazon Prime members kicked off Tuesday and runs through the end of the week, but early survey data suggest the sales event is off to a sluggish start, with average household spending on day one tracking below last year's pace.
Bloomberg cited high-frequency data from market research firm Numerator, which surveyed thousands of Prime members and found that the average household had spent about $89 as of 4 p.m. Tuesday, the first day of Prime Day.
That...
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