Energy Drinks Become Latest Casualty As Fuel Shock Shifts Consumer Behavior

Energy Drinks Become Latest Casualty As Fuel Shock Shifts Consumer Behavior The national average price for 87-octane gasoline at the pump has remained above the politically sensitive $4-per-gallon threshold for 57 days and counting, as the U.S.-Iran conflict continues to disrupt energy flows through the Strait of Hormuz chokepoint. That price shock at the pump has already translated into visible shifts in consumer behavior at gas stations and convenience stores, an emerging trend we first outlined in mid-April (see here and here). Adding to the consumer story of elevated gas prices pressuring...