Article
Largest Winemaker In America Turns To Hard Liquor As Young People Drinking Less
Largest Winemaker In America Turns To Hard Liquor As Young People Drinking Less
E. & J. Gallo Winery, the largest wine producer in the United States and the world by volume, has completed a major pivot into hard liquor. The family-owned giant finalized its acquisition of iconic Kentucky bourbon brand Four Roses from Japan’s Kirin Holdings in a deal valued at up to $775 million. The move comes as the U.S. wine industry grapples with steep declines in sales and a generational shift away from traditional wine - especially among...
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Summary
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