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Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue
Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue
Turns out there's a price point for everything where consumers just stop paying. Guess that whole "price as a rationing mechanism" talk means something after all...
Just ask Pepsi. The iconic brand had recognized for some time that its Frito-Lay snack prices were becoming too expensive, with major retailers like Walmart repeatedly raising concerns, according to Bloomberg.
Even so, prices remained high as sales declined, with some chip bags climbing past $7. Popular products such as Doritos saw sharp increases, jumping...
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