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Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue
Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue
Turns out there's a price point for everything where consumers just stop paying. Guess that whole "price as a rationing mechanism" talk means something after all...
Just ask Pepsi. The iconic brand had recognized for some time that its Frito-Lay snack prices were becoming too expensive, with major retailers like Walmart repeatedly raising concerns, according to Bloomberg.
Even so, prices remained high as sales declined, with some chip bags climbing past $7. Popular products such as Doritos saw sharp increases, jumping...
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Jul 25, 2026 / Tyler Durden
US Pauses Iran Bombing Campaign As Saudi-Houthi Red Sea Front Erupts
US Pauses Iran Bombing Campaign As Saudi-Houthi Red Sea Front Erupts
Brent crude surged 27% over two weeks to settle at $96.78 a barrel on Friday, briefly breaching $100 this past week as traders priced in a higher war-risk premium into energy markets amid simultaneous chokepoint threats to the Strait of Hormuz and the southern Red Sea.
Meanwhile, the US appeared to pause its 13-day campaign of daily overnight strikes against Iran. While there was no indication that the operational halt would extend into next week, the pause certainly reinforces...
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Jul 2, 2026 / Tyler Durden
Paris Deputy Mayor Blames US Air Conditioning For French Heat Wave
Paris Deputy Mayor Blames US Air Conditioning For French Heat Wave
The peasantry is not allowed to have creature comforts, otherwise, they might start thinking like free men. So, let them eat cake (and fight each other over the last few box fans).
As we covered last week, over 1.2 million tourists have traveled to each US city hosting a World Cup game, and the resulting culture shock has gone viral across social media. Notably, European visitors have been surprised by American infrastructure, hospitality and, strangely, air conditioning.
Apparently, European media and...
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Aug 5, 2026 / Tyler Durden
China Is Betting AI, Hypersonic Missiles And Quantum Technology Will Define The Next Era Of Warfare
China Is Betting AI, Hypersonic Missiles And Quantum Technology Will Define The Next Era Of Warfare
As China races to modernize its armed forces, its strategy is increasingly centered on developing technologies that could offset America's traditional military advantages instead of matching the U.S. system for system, according to the South China Morning Post.
That philosophy dates back to Unrestricted Warfare, a book published in 1999 by former PLA strategist Qiao Liang. Rather than copying America's arsenal, Qiao argued China should focus on capabilities Washington lacks. Nearly three decades later, he...
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