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Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue

Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue Turns out there's a price point for everything where consumers just stop paying. Guess that whole "price as a rationing mechanism" talk means something after all... Just ask Pepsi. The iconic brand had recognized for some time that its Frito-Lay snack prices were becoming too expensive, with major retailers like Walmart repeatedly raising concerns, according to Bloomberg. Even so, prices remained high as sales declined, with some chip bags climbing past $7. Popular products such as Doritos saw sharp increases, jumping...
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Feb 21, 2026 / Mises Institute
Entrepreneurship Beyond Politics: Mises Circle in Oklahoma City
This event shows how entrepreneurs are advancing free-market solutions beyond our broken political system, with speakers highlighting real-world alternatives in health care, entrepreneurship, and economic policy.
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Apr 28, 2026 / Tyler Durden
Trump Not Open To Tehran's Latest Proposal As 'Tank Tops' Loom, Claims Iran "Informed Us They Are In State Of Collapse"
Trump Not Open To Tehran's Latest Proposal As 'Tank Tops' Loom, Claims Iran "Informed Us They Are In State Of Collapse" Summary Trump TS claim: Tehran has informed Washington they are in a "state of collapse" and that the Iranians want the US to "open the Hormuz Strait" - as 'tank tops' loom. Trump doesn't appear open to Iran's proposal which hinges on US naval blockade ending & nuclear issue being pushed to future negotiations (CNN). First crude-laden Japanese tanker from Saudi port exits Hormuz Strait successfully without Iranian interference. Iranian analyst describes that Tehran...
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Mar 4, 2026 / Tyler Durden
Trump's Venezuela Oil Plan Runs Into Hard Reality
Trump's Venezuela Oil Plan Runs Into Hard Reality Authored by Andrew Topf via oilprice.com, Last week US President Donald Trump announced that Venezuela’s interim authorities will turn over up to 50 million barrels of oil to the United States, before later declaring his administration will control Venezuela's oil sales “indefinitely”. Decrying the state of Venezuela’s oil sector, including that the South American country now pumps a fraction of what it used to, Trump said, “We’re going to have our very large United States oil companies — the biggest anywhere in the world — go...
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