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Top Nike Distributor Sounds Profit Alarm As BNP Says China Remains "Red Flag"
Top Nike Distributor Sounds Profit Alarm As BNP Says China Remains "Red Flag"
Nike has reported declining quarterly sales in China, where demand remains under pressure from mounting macroeconomic headwinds, and the brand continues to lose market share to newer competitors. This weakness has dented the shoemaker's broader turnaround efforts and suggests a much-needed reset in the Chinese market.
The stock is down 65% from its 2021 peak and is now trading at 2017 levels, as investors hope management will accelerate a turnaround plan to reverse this devastating multi-year bear market....
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