Win Bigly: Persuasion in a World Where Facts Don't Matter

The Russian Revolution was as red as blood. The Bolsheviks promised that they were building a new society, a workers’ paradise that would change the nature of mankind itself. What they ended up constructing was the largest prison that the world had ever seen, a Union of Soviet Socialist Republics that spanned half the globe. It was a country where people's lives meant nothing, less than nothing—and they knew it. But no matter what atrocity that the Soviets committed—the secret police, the torture chambers, the show trials, the labor camps and the mass starvation—there was always someone in the West rushing to justify their bloodshed. For decades it seemed perfectly obvious that the USSR wasn’t going anywhere—until it vanished from the face of the earth, gradually and then suddenly. This is the story of the rise and fall of that evil empire, and why it is so important for the good to never give up hope. This is the white pill.