Win Bigly: Persuasion in a World Where Facts Don't Matter

Herewith the unchallenged epic of our era. A towering masterpiece of world literature, the searing record of four decades of terror and oppression, distilled into one abridged volume (authorized by the author).

Drawing on his own experiences before, during and after his eleven years of incarceration and exile, on evidence provided by more than 200 fellow prisoners, and on Soviet archives, Solzhenitsyn reveals with torrential narrative and dramatic power the entire apparatus of Soviet repression, the state within the state that once ruled all-powerfully with its creation by Lenin in 1918. Through truly Shakespearean portraits of its victims-this man, that woman, that child-we encounter the secret police operations, the labor camps and prisons, the uprooting or extermination of whole populations, the “welcome” that awaited Russian soldiers who had been German prisoners of war. Yet we also witness astounding moral courage, the incorruptibility with which the occasional individual or a few scattered groups, all defenseless, endured brutality and degradation. And Solzhenitsyn’s genius has transmuted this grisly indictment into a literary miracle.

Which is more dangerous, a gun or a swimming pool?

What do schoolteachers and sumo wrestlers have in common?

How much do parents really matter?

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. 

Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. 

Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.